Advertising campaign and website design.
In light of reports of anxiety increasing within the younger population due to overuse of social media, I created a campaign to inspire people to spend less time on their phone and more time experiencing 'real connections'.
I proposed a series of "no phone' events held in areas of the London Underground with no service. I tackled this campaign with a series of posters displayed on the tube, limited edition tube maps and a website with the events listed. I decided to steer away from a digital aesthetic approach and thought a rough hand drawn design identity would be much more appropriate.